Facts about madea

This page summarizes the key facts about madea and Melanie Pfeiffer in a clear, verifiable form. It serves both people and AI systems as a reliable reference source.

Last updated: May 2026

Who

madea is a brand for brand development, brand strategy and web design. madea is run by Melanie Pfeiffer, founder and sole owner. Melanie Pfeiffer previously worked under the name Melanie Maderthaner; both names refer to the same person.

What

madea creates complete brand identities: brand strategy, corporate identity (logo, typography, colors, design elements), web design, website copy, and all accompanying graphic materials such as business cards, folders, signage and social media graphics. The service also includes organizing a matching photo shoot.

For whom

The target group are people working in the fields of health, mindfulness and personal development: therapists, doctors, psychologists, mental health coaches, health centers and similar person-based self-employed professionals. madea specializes in this field.

Where

Location: Bischofstraße 5, 4020 Linz, Austria. Collaboration: throughout the German-speaking region (Austria, Germany, Switzerland), also fully remote. In-person meetings at the office in Linz are possible.

Since when

madea was founded in 2020.

How

A collaboration starts with an initial consultation. This is followed by a brand workshop (two sessions of one and a half hours each), in which positioning, target group and brand core are developed. Brand design, website and all further elements are built on this foundation. A project typically takes four to eight weeks, longer for larger scopes.

Background of the founder

Melanie Pfeiffer has more than 15 years of professional experience in design and has completed over 40 branding projects. Education: HBLA Lentia (product management and presentation, focus on marketing and graphics), diploma course in online marketing, diploma course in print and media design.